Mumbai : Some imprisonments break you,
while some make you tougher. One realizes the value of freedom only
when one is locked up. Witness this for the first time in India, as
streaming giant ALTBalaji & MX Player - India’s entertainment super
app, announce the biggest and the most fearless reality show - Lock Upp:
Badass Jail, Atyaachari Khel. In a never-seen-before reality show, 16
controversial celebrities will be put together in a lock up for months
and will be stripped of their amenities. Adding to it, the Queen of
Bollywood Kangana Ranaut will step in as a fiery host of the show.
Lock
Up promises to be an engaging captive reality show with all the
ingredients that will keep you glued to your seat. A daring celebrity
host, compelling tasks, dramatic fights, and an interesting mix of
contestants who will do anything & everything to survive in the jail
is the perfect amalgamation of entertainment.
At
the press conference, Content Queen Ekta R. Kapoor along with Karan
Bedi, CEO - MX Media - announced the feisty Kangana Ranaut as the host
for this first of its kind format. Also gracing the event were ALTBalaji
Group COO - Zulfiqar Khan, Nikhil Gandhi - COO, MX Media and Mansi
Shrivastav, SVP and Head – Content Acquisitions, MX Player who were
present while unveiling the logo of this dynamic show.
ALTBalaji
Group COO Zulfiqar Khan also announced that ALTBalaji will also
introduce the world’s first fantasy metaverse game based on reality
show. An innovation like this which is one of a kind and for the first
time in India, this game will be introduced with Lock Upp where the
audiences can play real and win real.
The
Queen of Bollywood Kangana Ranaut quipped: “I am thrilled and excited
for foraying into the OTT with such a unique and brilliant concept. The
scale and reach of both ALTBalaji and MX Player are massive. I am sure
this show will give me a great opportunity to get in touch with my fans
and entertain them as the host of Lock Upp. I want to thank the boss
lady Ekta for always being by my side, she has always been someone I
admire and respect a lot. I am glad that she is there with me for my OTT
debut as well. To all my fans out there, get ready for the most
FEARLESS show ever!”
Speaking
about launching Lock Upp, Content Czarina Ekta R. Kapoor, shares: “I am
glad to announce India’s biggest & the most fearless reality show
Lock Upp hosted by the powerhouse of talent and the dynamic Kangana
Ranaut. Kangana has been a very dear friend, I am glad to support and
congratulate her on her first digital debut. Lock Upp is being launched
on a massive scale and has all the elements that make for an
entertaining reality show.
The concept of the show is brilliant, and I
am sure that it will captivate the viewers and set a new-standard for
reality shows. I am also glad that MX Player has partnered with
ALTBalaji. I wish the team the very best and I am sure they will create
history with Lock Upp and that it will be a roaring success!”
